Starting a business involves a range of options. It could be a lemonade stand. Pretty low investment (parents usually absorb the cost), a bit of early zeal, a lot of midday malaise.
We usually hear about the start ups that were wildly successful, started in someone’s garage (or parent’s garage), and made a killing in the IPO a few years later. Even sweeter are the stories about entrepreneurs who were dissed at their day job, turned in their resignation and started said wildly successful business.
Then there are the more prototypical businesses – a local coffee shop or florist. (In a previous post on doing what you love, I talked about the trade off between passion and profitability.) Those businesses require a combination of passion, vision, focus, location, and luck. Ask anyone who opened a great new restaurant in the hip new neighborhood – in February 2020. But fortunately for us consumers, many of those businesses actually succeed, so we can buy our coffee (or tea) and flowers.
There is a lot of research that goes into running your own business. It is a lot of work and sometimes the business runs us instead. But ultimately, you are the one who must decide what you want your business to accomplish. Don’t get caught in the trap of comparing it to someone else’s idea of success. We often have this funny idea that success looks like someone else.
Puzzle Pieces Coaching 